Alyssa Ashley promotes art: a collaboration with the Accademia di bellie Arti in Rome to celebrate emerging creativity
Alyssa Ashley, a brand long devoted to artistic
expression and sensory experimentation, proudly
announces a special project that brings together art
and perfumery to mark the launch of its new line of
perfume oils and extracts.
Created with the aim of supporting young talents and offering them a concrete opportunity to engage with a professional reality, the project comes to life through a collaboration with the School of Decoration at the Accademia di bellie Arti in Rome, thanks to the commitment of the students teacher, Professor Sabina Alessi. The participating students were given a creative challenge: to draw inspiration from one of the 17 fragrances in the collection and transform the olfactory impressions into a visual work of art.
Once the artwork was completed, students were asked to translate their creation graphically, adapting it to the packaging of the fragrance that inspired it. For each of the 17 fragrances, one winning project was selected and became the official product packaging, thus uniting visual art and olfactory art in a unique and sensitive fusion.
The winning projects were announced at the official launch event, accompanied by an exhibition showcasing all the works created by the participating students. •
With this initiative, Alyssa Ashley renews its commitment to promoting artistic culture, fostering dialogue between creative languages, and offering a concrete platform to a new generation of artists.
